Search engines are using microformats along with other structured markup forms and this is definitely impacting the SEO concept. What makes it particularly interesting is the fact that structured markup helps publishers find a route or method for providing search engines the relevant information pertaining to their websites.
A method used earlier was using ‘meta tags’. Unfortunately, these came to be subject to such terrible abuse by spammers that Google finally had to stop using it as a ranking signal. Google, in fact, officially also declared that it had ignored the meta tag for keywords for years and wouldn’t change its existing policy.
The Standard Practice
When you search for data on any search engine, the keyword is keyed in and you end up with at least ten results at once. The results are also different for a common set of keywords. These search results also include images, user ratings, author photo, videos, published and additional details which connect to the content in the SERP.
It’s already established that images attract readers more than plain text. Thus, they click on such search results that are accompanied by photos and images even if they are not on the top of the search result list.
After rich snippets were introduced, they highlighted all data that was embedded in the web pages content. In other words, they gather more information than plain content that finds the place in the tags for Meta description as also page Meta Title.
The average surfer gets to view this extra information by way of videos, images, publishing date and star ratings. The 3 markup languages used for a web page’s structured data include Microformats, RDFa, and Microdata.
How do Rich Snippets Work?
Basically, rich snippets make indexing easier for search engines. Microformats, Microdata, and Rich Snippets are indirectly relatable to meta tags. However, search engines are constantly on the look out for implementing better semantic approaches when delivering search results.
The rich snippet happens to be just one of the effective methods for doing the same. Keyword matching is no longer the main trick here because Rich snippets have taken over because software too, has evolved in a manner that delivery is made exactly according to what the surfer requires.
For website owners or webmasters, Rich Snippets come as a boon. Their main focus is the relevance of content and this can surely help the website to get higher rankings than those that rely on optimization of niche keywords. The benefits include: increase in overall traffic, enhanced click through rates and more conversions.
SEO Benefits Derived from Using Markup
Reviews are basically a markup of data, structured for rich snippets, applying to product or service pages. The page in question contains just one service or product. This markup finds use with e-commerce sites that display reviews, ratings, availability, and prices of products. Markup data is also available for pages containing multiple products. However, it needs to be borne in mind that the product markup you use shall be specifically for one particular web page from which the end user buys the product.
The primary benefit is that it impacts the overall appearance of search listings, creating the “rich snippet.” In searches for favorite recipes say, there may be stars on the search listing that will grab eyeballs, increasing clickthrough rates for such results.These listings that have been modified are the result of markup
These listings that have been modified are the result of markup used in the web pages’ source code. When you further check the recipe format, you see the code showing a review implementation in the tag for hreview-aggregate along with cooking time.You are also able to check out information on microformats, microdata, RDFa and category types that Google supports. Some common markup types
You are also able to check out information on microformats, microdata, RDFa and category types that Google supports. Some common markup types include People, Events, Products, Video and Businesses & Organizations.
Google has also recently announced that it will support the “rel=author”, another type of markup. This would help add the author’s photograph in a search result next to search listings for any article he might have written.
Every intelligent Internet marketer is bound to admit that boring text simply doesn’t work and the surfer gets attracted only to search listings with a difference. Stark, sharp or colorful images or asterisks in recipes work wonders, but any difference that segregates the ten blue links do grand things for you.
This makes your click-through rate shoot and brings in more visitors. After all, isn’t that what SEO is entirely about. This is exactly where Contentmart.com can make a huge difference. Its team of highly trained and experienced SEO content writers could churn out some great copy and also suggest images, graphics, and photographs, customized to your specific needs and goals.
You can also get a higher CTR without having to change your ranking; and provided that the user doesn’t bounce back simply to the search results, subsequently clicking another listing, you also get a higher ranking to boot.
With the launch of Schema.org by Google, Bing, and Yahoo, a markup has come in and which is microdata specification based. These companies have chosen microdata over other markup types like RDFa and microformats is because of their preference for a single format instead of webmasters deciding between competing formats.
Additionally, a single format improves consistency across all search engines that rely on data. Microdata Moreover, strikes a perfect balance between RDFa extensibility and microformats simplicity, making it the format of choice.
It is predicted that search engines will stop supporting other formats soon and their attention is likely to shift to microdata. Thus as a publisher, it is more advisable for you to shift your attention in that direction also.
As they start supporting the new rich snippets, the focus will most certainly be on a microdata approach because of their ability to rely on one other in supporting a similar format.