Things are changing faster than we ever imagined. The way millennials look at the world is not going to the same. Not so long ago, Google started predicting what we are searching and it actually made the searches better.
And now, thanks to the rise of artificial intelligence products, voice search is on a roll. Meaning, people are using their voices to search what they want on search engines. The results are astounding.
The usage of voice search on devices like smartphones, tablets, voice assistants like Amazon Echo or Google Home devices is more. That said, if you are using Apple devices, Siri must be your best friend already and so does Google Assistant.
While Google voice search is popular on Android devices, Siri is having the same popularity on Apple devices. Though Microsoft has a separate voice assistant, Cortana, it is not used as widely as the Siri and Google Assistant.
While these devices are becoming part of our daily lives, voice search became an easy and simple way to ask questions and find the information we want through the device.
Having said that, the way voice search is rising on smart devices, SEO professionals found the need to start the optimization for voice searches differently.
The boom in voice search began to rise in 2015 and since then, SEO gurus started predicting how huge the impact is going to be and the results are not disappointing.
In this blog, you are going to learn 4 voice search optimization strategy to use in 2019. If you are a website owner, you should seriously consider having the keywords that suit voice searches.
Curious to find how to do that? Read on.
How to do Voice Search Optimization
Ever since search engines were introduced back in the mid 1990s, the users have learnt to enter the keyword phrases to find information. Unlike the long keyword phrases, voice search goes on in a conversational and natural tone.
Since they are in a conversational tone, voice search questions are usually longer than the typical text search queries.
Whatever the update happens with technology, it is most probably to improve the performance of the system. Here, the whole purpose of voice search is to provide much better results for the on-the-go searchers. The best way to do voice search optimization is to place easily identifiable, short and relevant keywords in the content.
Here are some tips for you that can help you to optimize for voice search.
1. Find Out What are People Searching For
The Internet Trends Report 2016 says that 22 percent of people are using voice search for local content and information. Agencies providing Local SEO services need to start analyzing and targeting for local voice search. Several other reports estimated the number of people relying on voice search for web results is going to increase in the coming years.
2. Conversational Keywords
The days are gone when keywords are just keywords. There are categories like long tail keywords, long phrase keywords, etc. Coming to voice search optimization, the keywords used here are longtail. This means the natural conversational phrases need to be placed in the content while optimizing for voice search.
There is a lot to say about keyword strategy in voice search optimization. The focus must be on how real people ask questions verbally. You should start thinking about the types of questions you would your customers ask you on phone while enquiring about your business. Make a list of all the questions a customer would ask to a customer care representative.
Now Create the content pages keeping those phrases in mind, then focusing on those longer and more conversational search terms. Use the exact words in your content while optimizing.
3. Frequently Asked Questions (FAQs) Pages
Creating Frequently Asked Questions (FAQ) pages impacts in a great way in voice search optimization. The best way do this is to use the list of the questions and convert them into long-tail+ conversational keyword phrases.
Instead of choosing the traditional SEO keyword phrases in the niche, try including natural-sounding questions and phrases. The best tip I can give here is to create several different pages on the website with different natural and conversational keywords. This creates more scope to pull visitors for your sites via voice search.
We could see more direct questions from the searchers. Natural searches till now like “best computer mouse” would start to disappear in the long run. More specific keywords become more popular. For example, people would search, “Google, where can I find two movie tickets in the front row” when they want to search for a movie. Succinct answers start appearing very soon for questions like these.
Doesn’t that question about movie tickets seem longer than natural SEO keywords? That’s how longer voice search optimization keywords are going to be!
Well, it seems like daunting task to create such keywords, but eventually, the perfectly voice search optimized content can not only helps in showing up for voice search results, but also can creates more chances to appear in Google “Featured Snippet.”
4. Write for 9th Grade Students
Main keywords ranking for voice search optimization are natural conversations. They are NOT LONG SPEECHES in any sophisticated language. That says a lot about the importance of conversational keywords in your blog post.
An average voice search result is written in 9th grade language. This also means the kind of focus you need to have over conversations. If you understand how to place the conversational keywords in your blog post, then you are almost succeeded in ranking it!
5. Improve Your Website Loading Speed
Focus on your site speed. It doesn’t really matter if you are ranking some general keyword or long tail keyword or a conversational keyword, it is important to work on loading speed on your website.
Brian Dean mentioned in his blog Backlinko that the web pages optimized with voice search keywords are loading almost four times faster than an average website.
Need I say more about page speed?
If you haven’t started optimizing voice search in your blog posts, this is high time to consider! If you want Artificial Intelligence bots to recognize your web page in search results, then you must consider doing voice search optimization.
That’s all for now on this topic. Do let me know your opinions about the article and share your experience in optimizing for voice search keywords. I’ll come back with another informative blog post very soon!